R60 million sold in 42 seconds for first residential online sales launch

Summer Park Umhlanga officially launched on Saturday, 25 November, with a whopping R60 million sold in 42 seconds from the commencement of launch. Summer Park Umhlanga took a modern approach and conducted South Africa’s first-ever residential online sales launch; making the purchasing process faster and more convenient than ever before.

“Having conducted many sale launches, we decided to up-the-ante from our traditional queuing processes, to manage the first residential online sales launch in South Africa. In terms of its offering and pricing, Summer Park Umhlanga was the perfect product to initiate this new approach with, and we have never experienced the rush we had on launch day. This meant that, for the first time ever, those interested in purchasing within Summer Park Umhlanga were able to do so from the comfort of their own homes, by simply clicking a button,” shares Stefan Botha, Director of Rainmaker Marketing.

“Having received over 1500 registrations for Summer Park Umhlanga within the first week, and fitting with the new-age product offering, the online sales launch allowed the sales process to be seamless, effortless, convenient and quick. This approach performed phenomenally, not only showing the online approach was a success, but it is also testament to the demand Umhlanga Ridge Town Centre is experiencing, the desirable price point for Summer Park Umhlanga and the need for more modern residential developments in this node,” continues Botha.

Positioned from R950 000, this contemporary development offers new-age studio, 1 and 2-bedroom apartments within the prestigious Parkside area of Umhlanga Ridge Town Centre.  Within this pet-friendly, family-focused development every single unit is accessed through their own private courtyards and enjoys a spacious balcony. Residents can relax at the heated pool or get active in the fully-equipped gym, while kids can have hours of fun in the designated play area. Summer Park Umhlanga will have a crèche facility as well, giving working parents within the development first opportunity to take advantage of this convenient facility.

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